
Justin Poy is an award-winning advertising executive, film producer, and the founder of The Justin Poy Agency, a Toronto-based advertising and marketing firm that specializes in automotive. The agency is the "agency of record" for the Canadian International AutoShow, Canada's largest consumer show, and the Motor Vehicle Retailers of Ontario (MVRO), Canada's largest provincial automotive association. Justin is also the President of Canadian Operations for the Hong Kong-based North American Automotive Alliance Asia Pacific Limited (NAAAAP) and its retail automotive training program, the Global Dealer Academy. He sits on Cambridge University's Digital Global Governance Committee and is a contributor to the white paper on multilateral solutions for global governance of the information and communications technology industry, published by Jesus College at the UK-China Global Issues Dialogue Centre. Justin appears frequently in Canadian, American, and Chinese automotive-related media and delivers keynote speeches on technology and the automotive industry internationally. He can be reached at [email protected].